Schema Markup Generator

Schema markup is structured data that describes what a page is about in a vocabulary search engines agree on, published at schema.org. Instead of guessing that “+92-42-35761234” is a phone number or that “4.6” is a rating, Google, Bing and AI assistants read it as a labelled fact: this business has this telephone, this address and these opening hours.

Markup does not directly raise rankings, but it makes a page eligible for rich results (stars, prices, event dates, breadcrumbs in the URL line) and helps search engines connect your website to your Google Business Profile and social profiles.

There are three ways to add schema: JSON-LD, microdata and RDFa. Microdata and RDFa are attributes woven into your visible HTML, so a theme change or a page builder can silently break them. JSON-LD is a single block of JSON inside a <script type="application/ld+json"> tag, separate from the layout.

Google recommends JSON-LD, it is easier to generate and review, and it can be added by a plugin, tag manager or developer without touching the design. That is why this tool outputs JSON-LD only.

Paste the script tag into the HTML of the page it describes, either in the <head> or anywhere in the <body>. On WordPress, use a header/footer code plugin or your SEO plugin’s custom schema option; on Shopify or Wix, use the custom code or theme settings area.

Put each schema on the right page: LocalBusiness on your home or contact page, Product on each product page, Article on each post, FAQPage only where the questions are visible. The markup must match what visitors can see; marking up hidden or invented content breaks Google’s guidelines and can lead to a manual action.

For a shop, clinic, restaurant or service business, start with LocalBusiness (or a specific subtype like Restaurant, Dentist or AutoRepair) with your exact name, address and phone as shown on your Google Business Profile, map coordinates, opening hours and sameAs links to your social and directory profiles. Consistent NAP details across your site, Google and directories are a core local SEO signal.

Add Organization for your brand and logo, BreadcrumbList on deeper pages, Product if you sell online, and Event for workshops, sales or openings.

Valid markup makes a page eligible for rich results; it does not guarantee them. Google decides per query and per site. A few changes are worth knowing:

• Since August 2023, FAQ rich results are shown only for well-known, authoritative government and health websites.
• HowTo rich results were retired in 2023 on both mobile and desktop.
• Review stars are not shown for ratings a LocalBusiness or Organization publishes about itself (self-serving reviews).

The markup is still valid in all these cases and still helps search engines and AI tools understand your content, so it is worth keeping where it is accurate.