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GEO services
Generative engine optimization, or GEO, is the work of improving how AI systems such as ChatGPT, Gemini, Perplexity and Google’s AI Overviews understand and mention your brand. It focuses on clear entities, citable pages and trustworthy mentions across the web. These systems are not controllable and change often, so GEO improves your chances without promising any citation.
- Deliverables
- 6
- Step process
- 4
- FAQs answered
- 5
What's included
6 DeliverablesAI visibility baseline
We run a fixed set of prompts and queries across major AI tools and record whether your brand appears, how it is described and which sources are cited, then repeat the checks over time.
Entity and brand clarity
Your name, offering, locations and people are described consistently on your site, in structured data and on profiles such as Wikipedia-style references, directories and knowledge panels where appropriate. Where facts differ between sources, we fix the ones you control and flag the rest.
Citable content
We create or improve pages with original data, clear definitions, named authors and up-to-date sources, since these are easier for systems to quote and for users to trust. Pages that offer something other sources lack, such as your own research, are the strongest candidates.
Third-party mentions
AI systems often draw on what others say about you. We identify reviews, publications, industry lists and communities that matter and plan honest ways to be featured in them. We avoid paid mentions or fake reviews, which damage trust and may breach platform rules.
Crawler and access checks
We check robots rules, rendering and page speed so AI crawlers and search bots that you want to allow can reach your content, and discuss which you would rather block.
Misinformation and accuracy watch
Where an AI answer states something wrong about your business, we trace likely sources, correct them on your pages and profiles, and use available feedback channels. We keep a log of each case, so you can see what changed afterwards.
How it works
4 StepsStep 1: Benchmark
We test how AI tools currently describe your brand and category, noting the sources they rely on and any inaccuracies.
Step 2: Strengthen the source
We tidy your entity information and improve the pages most likely to be cited, so your own site gives a clear, consistent account.
Step 3: Earn mentions
We plan outreach and content that put your brand in credible places where people and AI systems look for information.
Step 4: Re-test and adapt
We repeat the prompt tests on a schedule and adjust the plan, as AI products update and their sources change.
Frequently asked questions
5 QuestionsHow is GEO different from SEO?
SEO aims to rank pages in a results list. GEO aims for your brand to be understood, mentioned and cited inside generated answers. They share foundations such as quality content, technical health and trust, so GEO builds on SEO, not in place of it.
Can you get my brand cited by ChatGPT or Perplexity?
We cannot guarantee it. These tools produce different answers for different users and change often. We can improve the clarity, authority and visibility of your brand and track how often it appears, and we are open about the limits. Anyone claiming a certain outcome is guessing.
Do I need good rankings to appear in AI Overviews?
Strong search visibility helps, because AI features often draw on pages that already perform well, but it is not a strict rule. Eligibility and sourcing vary, so we treat solid SEO as the base and test what appears. Page content must also be clear enough to quote.
How long does GEO take to show anything?
It varies. Some changes, like fixing crawl access or inconsistent details, can be picked up fairly quickly, while building mentions and authority takes months. Because AI results fluctuate, we judge trends across repeated tests rather than one-off checks. We set expectations at the outset.
Is GEO worth it for a small business?
Often a light version is. Clear entity information, accurate profiles and genuinely helpful pages cost little and help in every channel. A larger programme makes more sense if buyers in your market already use AI tools to research. We start small and expand only if the early checks show it is worth it.
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