SEO migration services

Some fluctuation is common while search engines process the changes, and well-planned migrations usually limit it. We cannot guarantee there will be no loss, but careful mapping and testing reduce the risk considerably. Recovery time depends on the size of the site and how clean the change was.

Domain changes, HTTP to HTTPS, CMS or ecommerce replatforming, redesigns that alter URLs or structure, hosting moves and merging several sites into one. The checks differ for each, so we tailor the plan. Mixed projects, such as a new domain and platform together, need extra care.

As early as possible, ideally when the project is scoped. Decisions about structure, URLs and content are cheap to change at the design stage and costly to fix after launch. Ideally weeks before the build starts, so URL structure can be planned with the design team.

Often, yes. We compare the old and new site, find the lost redirects, pages or signals and prepare a recovery list. The longer a problem goes unfixed the harder it can be, so earlier is better. Results are not certain, but a structured review gives the best chance.

Redirects pass most value, but updating the best links to point straight to the new URLs is good practice and reduces dependence on redirects. We prioritise the links from the most important sites. Updating also helps visitors who follow old links and keeps your link data tidy.