Future-Ready
AI SEO
AI SEO covers two jobs: using AI tools to make SEO work faster and sharper, and shaping your site to perform in AI-driven search, with expert review.
Learn more about AI SEOAI SEO, AEO & GEO Services
AEO services
Answer engine optimization, or AEO, is the practice of structuring content so search engines and assistants can lift a clear answer straight from your page. That means featured snippets, People Also Ask boxes, direct-answer panels and spoken responses. It builds on solid SEO, adding question research, tight formatting and accurate structured data, with no promise that any one answer will be shown.
- Deliverables
- 6
- Step process
- 4
- FAQs answered
- 5
What's included
6 DeliverablesQuestion and intent research
We collect the questions your audience asks, using People Also Ask, autocomplete and search data, and group them by intent so each answer has a clear home on your site.
Featured snippet targeting
We find queries where a snippet is shown, check what format wins, whether a paragraph, list or table, and rewrite your pages to answer in that shape. This keeps the edit focused on queries you can realistically win.
Answer-first page formatting
Each target page opens with a short, direct answer of a few sentences, followed by depth, with descriptive headings, so a reader and an answer engine both find the key point quickly.
Structured data for answers
We add and validate schema where it fits the content, such as FAQ, how-to, product or organisation markup, noting that eligibility for rich results changes over time. Markup always reflects what is visible on the page, because search engines can ignore or penalise markup that misrepresents content.
Question hubs and FAQ content
Related questions are gathered into helpful pages written by subject experts, with sources and dates, rather than thin FAQ lists added to every page. Content is reviewed by someone who knows the subject, which matters most for sensitive topics where wrong answers could harm readers.
Zero-click performance tracking
We monitor which snippets and answer boxes you gain or lose, and read impressions as well as clicks, since answers can raise visibility even without a visit. Wins and losses are logged each month, so changes can be linked to edits.
How it works
4 StepsStep 1: Find answer opportunities
We look for queries where answers appear, then see which of those you could credibly win with your current pages.
Step 2: Rewrite for clarity
We draft concise answers and restructure pages around them, keeping the depth that makes the page worth citing. Each rewrite is checked for accuracy before it is published.
Step 3: Mark up and publish
We add valid structured data where appropriate, publish the updates and request re-indexing of key pages. We then test the pages in Google’s tools and monitor indexing.
Step 4: Track and refine
We watch which answers appear for your pages, learn from what wins, and keep the content accurate as the topic changes.
Frequently asked questions
5 QuestionsWhat is the difference between AEO and traditional SEO?
Traditional SEO aims to rank pages in the result list. AEO aims to have your content used as the answer itself, in a snippet, answer box or assistant response. It sits on top of normal SEO rather than replacing it.
Can you guarantee featured snippets?
No. Search engines choose snippets automatically and can change them at any time. We can improve how clearly your pages answer a question and show you where you win or lose, but we cannot promise any specific result. Snippets also differ by country, device and language.
Will AEO reduce clicks to my website?
Sometimes. Direct answers can satisfy a searcher without a visit, so we choose targets where visibility or brand recognition is worth it, and where a follow-up question is likely to bring people to your page. We track clicks and conversions as well as impressions, so you can judge the trade-off using your own numbers.
Does structured data make answers appear?
Not by itself. Schema helps search engines understand a page, and some types are eligible for rich results, but the content must still be useful and match the query. Search engines also limit which types they show. Marking up content that is not visible on the page is against guidelines.
What content formats work best for AEO?
Short definitions, step lists, comparison tables and clear question-and-answer sections tend to suit answer features. The right format depends on the query, so we check what already appears for each term before deciding how to write. Testing a few formats on real pages usually teaches us more than guessing.
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