Technical SEO
Improve crawlability, indexing, site speed, Core Web Vitals, architecture and structured data with technical SEO fixes ranked by impact and explained clearly.
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Mobile SEO makes sure a website works well for people on phones and for Google, which mainly crawls the mobile version of a page. That means matching content across devices, passing Core Web Vitals on real mobile connections and removing layout problems that make visitors leave. Small phone-screen faults can quietly cost a lot of traffic and enquiries.
Because Google primarily uses the mobile page, we compare it with desktop to ensure the same content, links, structured data, metadata and images are present, and nothing is hidden or blocked.
We use field data and lab tests to review loading speed, responsiveness and layout shifts on phone-sized screens, then trace poor scores to specific images, scripts, fonts or third-party tags.
We test breakpoints, viewport settings, text size, tap targets and horizontal scrolling across popular devices, and note where layouts break or buttons sit too close together. Fixes are listed per template.
Large interstitials, sticky banners and cookie notices can cover content and frustrate users. We assess which ones hurt usability and suggest placements that remain compliant and less disruptive. Legal needs still come first.
We walk the key journeys on a phone, such as search, navigation, forms, click-to-call and checkout, and report friction points that reduce enquiries or sales. We time each step with a stopwatch and record screens so developers can see exactly what a customer sees.
We look at how your pages appear on phones in local results, rich results and search features, and optimise titles, snippets and schema for smaller displays. Short, clear wording works best.
We review mobile crawl data, field metrics and device testing, instead of relying on desktop checks only. Phones behave differently.
We sort issues by effect on visitors and rankings, and separate quick template fixes from larger development work. Priorities stay visible.
We guide or support your developers through the changes and retest on mobile devices and in Search Console after each release.
We monitor Core Web Vitals and mobile usability over time, since new features and scripts often undo earlier gains. Regular checks prevent slow decline.
It means Google mainly uses the mobile version of your pages to crawl, index and rank them. If important content, links or markup exist only on desktop, they may be ignored, so both versions need to match. Check the basics first.
Usually not. Responsive design, where one URL adapts to every screen, is the simplest to maintain and the format Google recommends. Separate mobile URLs add extra work and risk if the versions drift apart. If you already run one, we can still audit it and plan a move to responsive when it is practical.
They are a ranking signal, but content relevance still matters more. Poor mobile performance mainly hurts users, which hurts conversions. We fix what is slow or unstable as a priority for visitors, with search benefits as a bonus. Speed rarely sells alone.
We combine field data from real visitors, such as the Chrome UX Report and Search Console, with lab tools such as Lighthouse. Field data shows what people actually experience, while lab tests help us find the cause. Both views are useful.
Not always. Your phone, network and cache may be better than your average visitor’s. Problems often appear on older devices, slower connections or particular screen sizes, so we test more widely and check real user data from actual visitors, not only our own devices.
Improve crawlability, indexing, site speed, Core Web Vitals, architecture and structured data with technical SEO fixes ranked by impact and explained clearly.
Learn more about Technical SEOApp Store Optimization for Apple and Google Play: titles, keywords, screenshots, ratings and an app landing page that helps people find and install your app.
Learn more about App Store OptimizationFull-store ecommerce SEO for any platform: category and product architecture, faceted navigation, product schema and feeds that turn organic search into sales.
Learn more about Ecommerce SEOGet a free SEO audit and a plan you can actually read.