Strategy
SEO Strategy
Get a written SEO strategy built from your site audit, market and competitors: a prioritised roadmap your team or ours can follow, step by step.
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Custom SEO services
Custom SEO is a plan built from an audit of your own site, market and goals, instead of a fixed package with preset deliverables. We find what is holding the site back, decide which work will matter most and scope only that, so your effort goes where the evidence points and nothing is included just to fill a list.
- Deliverables
- 8
- Step process
- 4
- FAQs answered
- 7
What's included
8 DeliverablesAudit-led scoping
A technical, content and link review shows where the site stands, and the findings, not a sales template, decide what work goes into the plan and what is left out.
Goal-based priorities
We turn your targets, such as more qualified enquiries, a product launch or recovery from a drop, into specific SEO objectives with a short list of actions behind each one.
Modular workstreams
Technical fixes, content, on-page work and links are chosen as separate modules and combined in the mix your site needs, so you do not pay for tasks that add little.
Fit to your team and platform
Tasks are shaped around your CMS, developers and in-house skills, so we know which work we do, which you do and which needs a third party before the plan starts.
Reporting that matches the plan
We agree measures for each workstream up front, so reports show progress on the things we said would matter, instead of a standard dashboard of unrelated numbers. This keeps expectations realistic.
Scheduled scope reviews
Every few months we revisit the plan, retire finished work, add new priorities and rebalance effort as results come in and the business changes. You are never locked into work that has stopped helping.
A named lead
One accountable person who knows your business and brings issues and opportunities to you before you ask. They are the person you contact when something unexpected happens.
Deep technical and data work
Log file analysis, rendering checks, large-scale crawl segmentation and custom data pulls for problems standard audits are not designed to catch. These take time and experience, so we add them to the scope only where the likely payoff justifies it.
How it works
4 StepsStep 1: Audit your site
We review technical health, content, links and competitors to understand your starting point. The audit is the basis for every later decision, so it is done first.
Step 2: Agree the scope
We present findings, propose workstreams in priority order and settle what is included with clear deliverables. You approve the plan before work begins.
Step 3: Deliver the plan
Work starts on the highest-value items, with regular updates and a named contact. We report against the measures agreed in the plan.
Step 4: Review and reshape
At each review we change the scope to match what is working and what the business needs next. Nothing is added without your agreement.
Frequently asked questions
7 QuestionsWhat makes SEO "custom"?
The scope comes from an audit of your site and goals, not from a package list. Two businesses in the same industry can end up with very different plans because their sites, competitors and limits are different. The audit is what makes the plan specific.
Do I have to pay for an audit first?
You can begin with our free SEO audit tool for a quick view. For a bespoke plan we review your site in more depth, and we will explain what that involves before you commit to anything. We agree this at the start so there are no surprises later.
Can the plan change after we start?
Yes, that is the point. If priorities shift, a workstream underperforms or a new opportunity appears, we revise the scope at the next review so effort follows results and not a contract template. Reviews are scheduled, and urgent changes can be made sooner.
Is custom SEO only for large sites?
No. Small sites often benefit most, since a narrow, well-chosen scope avoids wasted work. The approach is the same at any size; only the number of workstreams and the amount of detail change. Budget also shapes the scope, and we will tell you what fits.
Is custom SEO the same as bespoke SEO, and how does it differ from consulting?
Custom and bespoke SEO describe the same thing here: we deliver the work in a scope tailored to your site. Consulting is advice for your team to carry out. Both start with analysis, and we can combine them if you want guidance on some tasks and hands-on help on others.
Who will work on my account?
Experienced specialists lead the strategy and key decisions, supported by other team members for routine tasks. You are told who works on your account and what each person is responsible for.
Do you guarantee results?
No. A tailored plan buys focus, expertise and accountability, not a promised ranking. We commit to clear goals, honest reporting and regular reviews of whether the work is paying off, so you can decide whether the investment is justified.
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