Expert Advice
SEO Consulting
SEO consulting for in-house teams and founders: expert strategy, prioritised roadmaps, reviews and training while your own people do the implementation.
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SEO strategy services
An SEO strategy is a written plan that decides where your organic effort goes before anyone starts fixing pages or publishing content. We research your market, audit your site and study your competitors, then deliver a prioritised roadmap for technical work, content and links that your own team or ours can put into action.
- Deliverables
- 6
- Step process
- 4
- FAQs answered
- 5
What's included
6 DeliverablesGoals and discovery workshop
We agree what organic search should achieve for the business, such as leads, sales or sign-ups, and document your audiences, offers, markets and constraints so the plan fits how you really work.
Site audit and gap analysis
A review of crawlability, indexing, page quality and content coverage that shows what is blocking growth today and which gaps are worth closing first. Findings are summarised in a short report with screenshots and examples.
Keyword and demand mapping
Search terms grouped by intent and matched to existing or new pages, so each page has one clear job and nothing competes with itself. Pages that overlap are flagged so you can merge or retarget them early.
Competitor benchmarking
We compare who ranks for your target topics, what they publish and where their links come from, then point out realistic openings rather than fights you are unlikely to win.
Prioritised roadmap
Every recommendation is scored by likely impact and effort, then sequenced into a timeline with owners, so your team knows what to do first and why. Dependencies, such as developer time, are noted.
Measurement plan
The metrics, dashboards and review points that tell you whether the strategy is working, set up before work begins so progress can be judged fairly. Reporting rhythm and ownership are agreed too.
How it works
4 StepsStep 1: Discovery
We interview your team, review goals and analytics access, and collect everything we need to understand the business and its customers.
Step 2: Research and analysis
We audit the site, map keywords and benchmark competitors to find where the strongest opportunities and biggest risks sit. We note quick wins as we go.
Step 3: Draft the strategy
Findings become a sequenced roadmap with priorities, content themes, technical fixes and a link plan, written in plain language. Each item says why it matters.
Step 4: Walk-through and hand-over
We present the plan, answer questions and adjust it with your feedback, then hand it over for your team or ours to execute.
Frequently asked questions
5 QuestionsHow is an SEO strategy different from ongoing SEO?
A strategy is the plan: what to do, in what order and why. Ongoing SEO is the execution of that plan month after month. Many clients buy the strategy first, then decide who carries out the work. The two work best together.
Can my own team carry out the strategy?
Yes. The roadmap is written so in-house marketers, developers and writers can follow it without us. If you would rather not do the work yourselves, we can take on some or all of it separately. We can brief them on any questions along the way.
How long does it take to produce a strategy?
It depends on the size and complexity of the site and how quickly we receive access and answers. A small site is far quicker than a large multi-section one. We agree a timeline after the initial conversation. Rushing the research usually produces a weaker plan.
Will the strategy guarantee rankings?
No. Nobody outside the search engines can promise rankings. What a strategy does is focus effort on the changes most likely to help, and it defines how you will measure whether they did. Anyone claiming certainty on rankings is guessing, so be wary of such promises.
How often should a strategy be reviewed?
We suggest a light review each quarter and a full refresh when something big changes, such as a redesign, a new market, a platform move or a major search update. Markets and competitors rarely stand still. Regular reviews keep the plan honest.
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